- A successful business has attentive customer service.
If you don’t know it by now, I’m going to tell you: if you don’t have happy customers, you won’t be in business for very long. No matter if you sell hospital equipment or design houses, your customers should come first, period. You should employ full-time staff whose job is exclusively to listen to the customer and make them feel important—as if they are your only customer. Do this and your business will thrive.
- A successful business markets their business consistently.
Repetition is the key to successful marketing. How will people know you exist if you don’t tell them? You cannot expect the customers to just find you. Business isn’t magic; you have to market. With many consumers researching products online, it’s a good idea to spend a lot of your time marketing to them online. You don’t have to spend thousands, or even hire a full-time marketing team. You just need to study your business and what has been successful for others, and then repeat this until the cows come home.
- A successful business doesn’t find employees; it finds talent.
We could spend an entire week on this point alone. Any company can just hire people. But only the best companies have a system in place to find the right people. Make sure you have a process that finds competent, capable, committed employees that will fit in with your company’s culture and character. Trust us, it will pay off in the end when you’re not replacing people during busy season.
- A successful business maintains an upbeat company culture.
Tony Hsieh, the founder of Zappos, wrote a best-selling novel entitled Delivering Happiness: A Path to Profits, Passion, and Purpose in which he credited his multi-million dollar company’s success to one thing: positive company culture. You want employees to like working at your company. After all, who wants to give 100% to somewhere they dread going? Put a smile on their faces, foster a positive culture, establish guidelines for what happens when negativity pervades.
So there you have it, folks. Four qualities that successful businesses have in common. Even if you feel that your company has lost its way, you can still implement a plan for future success by following these guidelines. If you dream of topping your industry, it’s imperative that you follow the successful actions of other companies.
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